Reed Kram and Clemens Weisshaar founded KRAM/WEISSHAAR in Munich and Stockholm in 2002. The firm engages in the design of spaces, products and media. Key projects include the design and implementation of the technology projects for Rem Koolhaas’ Prada Epicenter Stores in New York City (2001) and Beverly Hills (2004); projections for the Prada Women’s Fall Fashion Show in Milan (2004); BREEDING TABLES (2003 - ongoing); TRITON bar stool for Classicon (2006); MY PRIVATE SKY (2007) for Nymphenburg, the design of the “Western” section of Carsten Höller’s The Double Club bar, restaurant and nightclub in London for Fondazione Prada (2008-2009), HYPERSKY (2009) and INFINITE DISPLAY (2009) permanent Media Installations for private Collectors and now OUTRACE (2010).
Weisshaar and Kram’s work has been exhibited worldwide and can be found in the permanent collections of The Museum of Modern Art, New York, the Centre Pompidou, Paris, Fondazione Prada, La Biennale di Milano Design Museum, Pinakothek der Moderne, Die Neue Sammlung München and the Vitra Design Museum.
In 2008 Kram and Weisshaar were named “Designers of the Future” by Wallpaper* Magazine and Design Miami/Basel.